La Key Events is a luxury wedding and event planning service firm. They select and manage all of the suppliers and services needed to help couples make their destination wedding truly special and unique.

The company’s vision, mission, values, and market were no longer reflected in the brand and it was time for a redesign. Another aspect to consider was brand repositioning in the luxury market.

Instead of a full redesign from scratch, it was requested to keep the antique barrel key as the main design element and to simplify the look of the logo to modernize it. New fonts were also selected and tweaked in order to better emphasize their brand personality: elegant, classic yet modern.

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Project Details

Client
La Key Events

Project Location
Lisbon, Portugal

Scope
Logo Design, Brand Manual and Website Homepage

Project Date
2021

Photo Credit
© Ricardo Catarro